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28 Nov How to Use the New Facebook Pixel | SQUAREV.Media

Facebook recently switched from multiple conversion pixels to just one to rule them all. The Facebook Pixel has three main uses:

• Track conversions and attribute them back to your ads
• Build custom audiences to retarget
• Optimize ads for conversions.

Here’s a great summary of how to get started with it and reap the benefits of the powerful Facebook Pixel by Social Media Today.